Visitors were given the opportunity to create their own personalised photo souvenir by recreating one of 5 official FINA poster designs. Guests were able to choose their virtual background and select which of their favourite of four captured images to share.
In order to activate their photography experience guests were registered by brand ambassadors using our custom tablet software and issued with a unique QR code. This code was also used to print copies of their photo in Nikon's commercial booth and share their photo online via social media.
A gallery of the best photos was featured on Nikon's dedicated event microsite using our online delivery and moderation platform.