When Alton Towers, the UK’s biggest Theme Park, opened their world record beating coaster we were approached to created three interactive mirrors to feature in the retail space.

Using our Maskerade Augmented Reality platform, each mirror superimposed branded caps, glasses and even bear heads onto visitors as they walked past with syncronised video and audio effects on-screen.

We supplied our AR software platform and also created the virtual 3D models of the different mechendise.

Lead agency: IMC


Augmented Reality

Face Tracking

Bespoke Design

Installation & Support