The Green Hornet Ride was a Green Screen recording experience that placed movie fans in the backseat of a car scene, interacting with the stars of the film. The experience was live for 4 days during Comic-Con.
Using one of our Free-Standing VideoKiosks the experience merged scenes from the movie with the live footage of the participant at the event. Onscreen prompts and directions guided users through each part of the scene before there finished video was automatically editted and shared.
859 – Total number of interactive Video Recordings
85.31% – Retrieval rate
26,327 – Total number of views
30.64 – Average number of views per video
1,250 – Number of videos shared to Facebook
901 – Number of videos shared to Twitter
The footage was automatically editted and shared as part of a branded microsite.
Client: ToyBox Entertainment