We were delighted to be working with motorsport activation specialists The Events House to provide software and online solutions for the last 2 years of F1 events.

Emirate’s #UnderTheHelmet experience used an impressive racing helmet with a photo booth built in.  Guests were able to capture their photo or GIF which would be automatically branded for that race location.

Photos and GIFs were delivered via email and social sharing using our online delivery platform.  Here the content was automatically branded before delivery, with usage, viewing and sharing analytics along with downloadable data sets being available to the client.

Integration with the clients existing website and app were also achieved from our platform using the built in API.


Client: The Events House

Emirates F1 Event